Professional outfit featuring a pink sleeveless vest layered over a white long-sleeve top and black skirt, styled for work.
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About the team

Kata Pacheco and Oriana Higuera combine brand strategy and professional photography to help entrepreneurs build clear, confident brands.

Kata, Founder of KP Brand Advisor, creates strategic brand identities and visual guidelines that bring consistency and direction to businesses.

Oriana, Founder of Oriana Higuera Photography, captures powerful portraits that communicate leadership, credibility, and authenticity across digital platforms.

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How it works

Building your brand and capturing the right images go hand in hand. Our process combines brand strategy and professional photography so every visual element reflects your identity with authenticity, clarity, and professionalism. From planning to final delivery, we guide you through each step to create a brand presence that feels consistent, intentional, and powerful.

Here’s how the process works:


1. Exploratory Meeting

Once the quote is approved, we begin with an exploratory meeting to understand your business, your vision, and the message you want your brand to communicate.

2. Brand Identity Development

We work on building your brand identity and creating your Brand Identity Manual, defining your visual language including logo, colors, typography, and brand guidelines.

3. Creative Planning

Using the brand manual as our guide, we plan the visual concept for your photos. This includes defining style, scenarios, wardrobe direction, and the message each image should communicate.

4. Photo Session & Delivery

We execute the photo session and deliver a curated gallery of professional images aligned with your brand identity, ready to elevate your website, social media, and marketing materials.

A grid of business branding and marketing images showing calendars, guidelines, and website layouts.
A color palette design system showing various shades of purple, blue, and sage green arranged in rounded shapes.
A horizontal scrolling interface displays multiple design slides with text and graphics in purple and blue tones.
Purple and white graphic design elements showing brand identity guidelines with icons and text layouts.
Professional wearing a teal blazer and white blouse poses in a bright modern office space with a window view.
Professional headshots showing someone in a teal blazer and white blouse against a soft interior background.
Woman in purple sweater smiling and posing in bright room with houseplants and white curtains.
Professional fashion portrait series showing someone seated on a dark chair wearing a white blazer and dark pants.
Business professionals gather in a meeting room to discuss financing and practice management strategies.
A person speaks during a business presentation with an Openbank logo showing a red and white motorcycle illustration behind them.
Two business professionals shake hands in an office lobby with Openbank logo on the wall.
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A bride in a strapless white lace wedding dress smiles while holding a bouquet of white flowers.

Frequently Asked

1. What is included in the Brand Identity Manual?
The Brand Identity Manual defines the visual foundation of your brand, including logo design, color palette, typography, and clear guidelines on how to use these elements consistently.

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Why combine branding and photography in one process?

When brand strategy and photography are developed together, every image reflects the personality and message of your brand. This creates a more cohesive and professional presence.

Do I need to prepare anything for the photoshoot?

We guide you through the preparation. Once your brand identity is defined, we help plan the visual concept, including wardrobe suggestions, style direction, and the message your images should communicate.

How long does the entire process take?

Typically, the process takes 3 to 4 weeks, including brand development, planning, the photo session, and delivery of your final images and branding materials.

Can we add additional design or photography services later?

Yes. Additional photos, locations, or design assets can be added depending on your needs as your brand continues to grow.

Testimonials

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Sara Richmond

Professional studio photo featuring white and orange floral pants paired with a vibrant orange top and white heels.

Oriana was a pleasure to work with. This was my first experience taking a headshot, and she helped me feel comfortable. My pictures came out great. I highly recommend Oriana and her team!

"“Today is the beginning of the mark your brand will leave on others.”"

To ensure quality and consistent results, we limit the number of branding projects we take on each month.